It’s ironic that I’m the one delivering this message.
I’m in the dark ages when it comes to social media. Sure, I’m on Facebook, Twitter and LinkedIn. But I rarely did anything with them before Single Dad House. I haven’t really had to before now.
But if I were looking for a job in corporate America – and I’m glad I’m not – I’d definitely need to use social media to get my name before the right people. And so should you.
You can’t dismiss social media – as I used to do – as a fad or “communications lite.” No, the power of social media in business networking is indisputable.
“Social media not your thing?” says a headline on an article I saw recently. “It could hurt your job search.”
In a recent survey, 87 percent of employers said they were using LinkedIn for recruiting, according to the story.
“The new word of mouth is through social media,” recruiting expert Sarah Cullins says in the article.
Adriana Llames, who has written a book on job hunting, gave this quote:
“If you know of a company or a job you want to land, get your network working for you. With 350 friends, they know 350 friends who know 350 friends. You’ve just reached more than 1,000 people, and the likelihood is someone knows a hiring authority at your targeted company.”
That’s what I’ve done in developing Single Dad House. Soon, I plan a major social media blitz to publicize it. Give me a little time. I’ll “get” this social media thing because I know the success of my site depends on it.
The success of your job search also depends on it.
Gone are the days of simply mailing out resumes and hoping to land a job. Today, you have to understand and use all forms of social media to put your name before employers. Learn this stuff.